The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
Recent articles
An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog
Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
Three Tips For Getting The Most Out Of A New Industry Event – Forbes
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
Top Industry Buzzwords That Have Lost Their Meaning
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
Three Ways To Elevate Your Corporate Video Program – Forbes
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
ZeroBounce – Partner Highlight
ZeroBounce is the definitive solution for optimal email deliverability. Empowering email marketers, business owners, sales teams – and anyone who uses email – to take control of their campaigns and achieve superior email performance.
Email Marketing Q&A: How Long Should My Email Content Be to Drive the Best Performance?
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
New Gmail And Yahoo! Bulk Mailer Requirements – PMA Blog
Navigate the 2024 Gmail & Yahoo! bulk mailer requirements. Ensure compliance with updated email authentication, unsubscribe options, and spam thresholds.
Four Questions Email Marketers Should Be Asking About AI – Forbes
Tom Wozniak, OPTIZMO’s COO, features in this Forbes article highlighting questions email marketers should consider regarding AI.
3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
Email Marketing in the Big Marketing Picture – OnlyInfluencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
LinkTrust – Partner Highlight
LinkTrust is a trusted, compliance-first performance marketing platform with over 20 years of experience, offering real-time tracking, modern technology, flexible white-labeling, and hands-on support to help partners drive sustainable growth and ROI.
AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
An Early Look at AI in Email Marketing (2023 Edition) – Webbula
Explore the role of Artificial Intelligence in email marketing in the ever-evolving digital marketing landscape in this Webbula guest post.
Webinar: From Insights to Strategy Ft. OPTIZMO & LashBack
Watch an enlightening webinar where LashBack and OPTIZMO pull back the curtain on real-world email compliance data and insights…
The Past, Present, and Future of AI in Email Marketing – OnlyInfluencers
Not sure if you’ve heard, but Artificial Intelligence (AI) is kind of a hot topic right now – in literally every industry and even among…
Six Tips For Upgrading Your Sales Enablement Tech Stack – Forbes
By Jacob Dearstyne, CRO – published on Forbes on 5/30/23 It’s no secret that technology directly fuels growth and revenue. It’s crucial for sales teams to keep up with the latest technology tools available, or they’ll quickly fall behind. The right tech stack can help streamline processes, increase efficiency, and ultimately lead to higher sales and revenue—and,…
Five Next-Level Marketing Uses For AI – Forbes
There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing…