The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
Recent articles
GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
GDPR Acronyms Rundown – Adotas
With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries.
OPTIZMO May Newsletter – CEO Khris Thayer Interview
OPTIZMO May 2018 Newseltter – CEO Khris Thayer Interview.
Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
GDPR: Fact or Fiction? – Adotas
Fact or Fiction About Some Key Aspects of GDPR.
After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
GDPR and Privacy at the RSA Conference 2018
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
3 Tips for Creating Compelling Email Marketing Content
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
3 Ways to Optimize Mobile Email Marketing
Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result.
3 Common Fallacies about Email Marketing – Guest Post
The evolution of email still leaves people with misconceptions about this tool.
3 Traits of Successful Email Marketing Messages
There are a number of traits that successful email marketing messages tend to share, and as several experts recently highlighted, among the most important are engagement, value and brevity.
3 Common Misconceptions About GDPR
There are many misconceptions about GDPR. This article looks at three common ones.
3 Tips for Planning a Successful Email Marketing Campaign
Three key pieces of advice for creating and running a successful email marketing effort.
3 Strategies for Improving Relevance in Email Marketing
Here are three specific strategies organizations can use to improve the relevance of their email campaigns.
3 Reasons to Segment your Email Marketing Lists
One of the most important steps to improve email marketing is the use of list management tools to segment audiences.
3 Reasons Targeting Beats Blasting in Email Marketing
As numerous industry experts have highlighted, targeted email campaigns tend to be more effective and more efficient than those focused on email blasts.
Affiliate Summit Europe 2018 Recap
The OPTIZMO team is back from a great week in London for Affiliate Summit Europe.
3 Major Advantages of Email Marketing
Email marketing allows businesses to reach customers easily and spread information quickly.
Recent Posts
- Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
- 3 Things Marketers Should Be Thinking About Regarding AI – Forbes
- Four Signs Your Email List Needs Some Spring Cleaning
- The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
- Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings