The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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Three Tips for Making Your Emails More Accessible
Not every recipient sees your emails the same way, but a few simple changes can make your campaigns easier for everyone to engage with.
Recent articles
Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
MailCon New York 2018
OPTIZMO will be be exhibiting at MailCon New York 2018! You can find us in the third floor expo hall – table #322. Stop by and meet members of the team who will be making the trip to the big apple – Jake Dearstyne, Brian Culp, David Kiefel, and Tom Wozniak. We’re excited to speak…
OPTIZMO™ Lending Support to Three Great Causes this Summer
We’re thrilled to announce our support of three great charitable organizations this summer.
Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
Publishers Clearing House – Success Story
Publishers Clearing House – Success Story We are always excited to share case studies and success stories from our clients about how OPTIZMO has positively impacted their business. Today, we have a great success story about how Publishers Clearing House leverages the OPTIZMO platform to support their focus on Compliance, Transparency, and Trust. You can…
GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
GDPR Acronyms Rundown – Adotas
With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries.
OPTIZMO May Newsletter – CEO Khris Thayer Interview
OPTIZMO May 2018 Newseltter – CEO Khris Thayer Interview.
Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.
OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
GDPR: Fact or Fiction? – Adotas
Fact or Fiction About Some Key Aspects of GDPR.
After Segmentation Must Come Adaptation
List segmentation is one of the most powerful tools for optimizing email marketing performance. The concept isn’t new or limited to just the email channel. List segmentation has been a cornerstone of direct mail since long before the internet existed.
What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
3 Tips for Effective Email Campaign Management
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
GDPR and Privacy at the RSA Conference 2018
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
3 Tips for Creating Compelling Email Marketing Content
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
3 Ways to Optimize Mobile Email Marketing
Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result.
3 Common Fallacies about Email Marketing – Guest Post
The evolution of email still leaves people with misconceptions about this tool.