The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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Five Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
Recent articles
3 Mistakes that can Doom an Email Marketing Campaign
Here are three of the most basic, essential mistakes that marketers should strive to avoid.
Make the Most of Holiday Email Marketing
Here are three key email campaign management tips for improving marketing up to and during the holidays.
3 Key Factors of Email Marketing Integration
Email marketing integration isn’t so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other.
Despite Popularity, Some Marketers Find Email Contact Data to be Bad
Email is considered the best marketing solution on the web for a number of good reasons.
Email Marketing Should Feature Multiple Channels
Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material.
Email Marketing a Major Sales Driver for Returning Customers, Study Finds
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.
Remember Key Trends with Email Marketing
Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation.
How to Maximize Email Deliverability
Email open rates play a major role in the success of email marketing services.
3 Email Marketing Mistakes to Avoid
Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of.
What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
Top 3 Metrics for Email Marketing
Email marketing success comes down to number crunching.
Accurate Data Necessary for Effective List Segmentation
A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.
Segmentation: A Key List Management Technique
The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
Email List Cleansing, Targeting Critical to Success, Expert Claims
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
Email Compliance can be Confusing for the Unprepared
Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly.
Email Blasting Hurts Brand Reputation
One of the most significant consequences of mass email blasts can be damage to the company’s brand reputation.
Email Acquisition
Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy.
Don’t Overlook the Importance of Brainstorming and Planning in Email Marketing
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
Creativity Not Always Ideal for Email Marketing
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
Consumers Enjoy Receiving Marketing Messages, Study Suggests
As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in.
Choosing the Right Email Service Provider is Key
As several marketing experts have highlighted, it is critical that email marketers choose the right ESP.
Avoid Costly Email List Marketing Pitfalls
Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade.
Aesthetics Matter for Email Marketing
As Sundeep Kapur, writing for ClickZ, recently highlighted, the visual appearance of email marketing messages can have a major impact on how well or poorly they are received.
4 Trends to Avoid with Email Marketing
Email marketing can be an extremely successful tool for businesses to enhance public reach, brand recognition and conversion rates with.
BYOD Risk Management
Technology changes quickly, and it’s clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry.
CAN-SPAM Compliance Failure can Lead to FTC Audit
CAN-SPAM compliance failures can lead to FTC audits.
Recent Posts
- Five Email Marketing Metrics Worth Tracking for New Mailers
- Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
- Three Tips For Getting More Value Out of Your Opt-Out Data
- Three Email Marketing Habits Worth Building
- Deploying the Future: OPTIZMO’s Evolution in Email Marketing