The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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Five Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
Recent articles
Affiliate Summit Europe 2018 Recap
The OPTIZMO team is back from a great week in London for Affiliate Summit Europe.
3 Major Advantages of Email Marketing
Email marketing allows businesses to reach customers easily and spread information quickly.
3 Keys to Optimizing your Email Contact List
Here are three critical email list cleansing tips that can help maximize the number of people who receive your messages.
DMN: What GDPR Means for U.S. Brands
As the General Data Protection Regulation (GDPR) effective date comes ever closer (May 28, 2018) many companies around the world are still working to understand how the new regulation impacts their businesses.
3 Keys to Avoiding the Spam Filter
Email marketers must strive to avoid having their messages fall into the spam filter. Here are three keys to achieving this end.
3 Keys to Successful Email List Management
Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike.
3 Keys for a Leaner, Better Email List
Here are three tips that email marketers should consider implementing to improve the quality of their contact lists.
MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
MediaPost: Unsubscribe Practices: They’re Good Until They’re Not
Almost 95% of retailers are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative.
3 Keys to Optimal Timing for Email Marketing
Here are three keys to optimizing timing for email marketing messages.
Timing is Everything with Email Marketing
Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well.
Email Marketers Should Pay Attention to Subscriber Preferences
There are many ways that an email marketing campaign can fall flat. Of these, one of the most critical to avoid is disregarding subscriber preferences when it comes to frequency.
Content is Key for Successful Email Marketing, Expert Says
Perhaps no single factor will have a greater impact determining the ultimate fate of an email marketing campaign than content creation.
3 Critical Precautions for Effective Email Marketing
The following are three key precautions marketers should focus their attention on when crafting email campaigns.
Consumers Want Quality Content in Their Email
There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important.
3 Tips on Ensuring Email Compliance
Digital communications is becoming a leading tool for marketing and customer service across almost every industry.
3 Tips for Improving Email Campaign Management
Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns.
Top Reasons Email Marketing is Needed
Every business invests in marketing initiatives, but not every one succeeds. Many companies are constantly looking for ways to improve marketing solutions and increase conversion rates. For many, the answer lies in email marketing services.
Three Email Newsletter Mistakes to Avoid
For those that see real merit to email newsletters, there are a number of important mistakes to avoid.
Timing is Important for Email Marketing
Without proper timing, a campaign will miss out on many valuable opportunities, and its messages will resonate less with recipients.
Chic Email Marketing for an Elegant Start to 2017
It’s not news to any marketing professional that once again email marketing campaigns are going to be essential to driving business and serving as a central gateway to company news, new initiatives and social media campaigns.
Make Sure your Email Marketing is up to Snuff
While many businesses are utilizing email list marketing to increase web traffic and conversion rates, not all businesses are finding success with their strategies.
Recent Posts
- Five Email Marketing Metrics Worth Tracking for New Mailers
- Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
- Three Tips For Getting More Value Out of Your Opt-Out Data
- Three Email Marketing Habits Worth Building
- Deploying the Future: OPTIZMO’s Evolution in Email Marketing