The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
Recent articles
A Las Vegas 2020 Recap
Check out this recap from our latest trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup and other great events.
2019 Email Opt-Out Infographic
2019 Email Opt-Out Infographic – A look at global email opt-out behavior – is our latest infographic, looking at opt-out data.
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes
Five New Years To-Do’s For B2B Biz Dev Pros from OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, published in Forbes.com.
Infographic – Advertiser’s Email Affiliate Guide
OPTIZMO releases an Advertiser’s Email Affiliate Guide Infographic, in partnership with Clickbooth, to accompany the recent white paper.
An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That’s a lot of events all at once!) Whether you’re planning to attend 1, 2 or more of these great events in New York from…
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 – Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event that takes place in a few…
4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
Recent Posts
- 3 Tips for Choosing the Right Send Frequency
- Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
- Preparing for the AI Email Future – MailCon
- 5 Tips for Writing Better Email Preview Text
- 5 Email Marketing Metrics Worth Tracking for New Mailers