The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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Three Tips for Making Your Emails More Accessible
Not every recipient sees your emails the same way, but a few simple changes can make your campaigns easier for everyone to engage with.
Recent articles
How Marketing Teams Can Adapt to Having Fewer Industry Events – Business2Community
With industry events of all sizes on hold right now, how can marketers adapt their strategies and tactices to address this change?
Four Tips To Get The Most Out Of Industry Events – Forbes
One thing that many industries have in common is the number of events (conferences, trade shows, seminars, etc.) created to meet the needs of the market.
Partner Interview with CAKE
OPTIZMO’s releases it’s first Q&A Partner Interview post with Garth Harris, Vice President of Product Innovation at CAKE!
The Benefits of Setting up an Email Affiliate Marketing Program – Business2Community
If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can deliver.
Opt Me Out: When And Where People Unsubscribe – MediaPost
Unsubscribe: An Excellent MediaPost Article Analyzing OPTIZMO’s 2019 Email Opt-Out Infographic and Key Statistics
A Las Vegas 2020 Recap
Check out this recap from our latest trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup and other great events.
2019 Email Opt-Out Infographic
2019 Email Opt-Out Infographic – A look at global email opt-out behavior – is our latest infographic, looking at opt-out data.
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes
Five New Years To-Do’s For B2B Biz Dev Pros from OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, published in Forbes.com.
Infographic – Advertiser’s Email Affiliate Guide
OPTIZMO releases an Advertiser’s Email Affiliate Guide Infographic, in partnership with Clickbooth, to accompany the recent white paper.
An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.