The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
-
LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
3 Keys to Optimal Timing for Email Marketing
Here are three keys to optimizing timing for email marketing messages.
Timing is Everything with Email Marketing
Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well.
Email Marketers Should Pay Attention to Subscriber Preferences
There are many ways that an email marketing campaign can fall flat. Of these, one of the most critical to avoid is disregarding subscriber preferences when it comes to frequency.
Content is Key for Successful Email Marketing, Expert Says
Perhaps no single factor will have a greater impact determining the ultimate fate of an email marketing campaign than content creation.
3 Critical Precautions for Effective Email Marketing
The following are three key precautions marketers should focus their attention on when crafting email campaigns.
Consumers Want Quality Content in Their Email
There are a variety of factors that affect the success of email marketing services, but the quality of the content is one of the most important.
3 Tips on Ensuring Email Compliance
Digital communications is becoming a leading tool for marketing and customer service across almost every industry.
3 Tips for Improving Email Campaign Management
Batch and blast email list marketing is no longer a viable option for businesses looking to implement successful email campaigns.
Top Reasons Email Marketing is Needed
Every business invests in marketing initiatives, but not every one succeeds. Many companies are constantly looking for ways to improve marketing solutions and increase conversion rates. For many, the answer lies in email marketing services.
Three Email Newsletter Mistakes to Avoid
For those that see real merit to email newsletters, there are a number of important mistakes to avoid.
Timing Important for Email Marketing
Without proper timing, a campaign will miss out on many valuable opportunities, and its messages will resonate less with recipients.
Chic Email Marketing for an Elegant Start to 2017
It’s not news to any marketing professional that once again email marketing campaigns are going to be essential to driving business and serving as a central gateway to company news, new initiatives and social media campaigns.
Make Sure your Email Marketing is up to Snuff
While many businesses are utilizing email list marketing to increase web traffic and conversion rates, not all businesses are finding success with their strategies.
3 Mistakes that can Doom an Email Marketing Campaign
Here are three of the most basic, essential mistakes that marketers should strive to avoid.
Make the Most of Holiday Email Marketing
Here are three key email campaign management tips for improving marketing up to and during the holidays.
3 Key Factors of Email Marketing Integration
Email marketing integration isn’t so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other.
Despite Popularity, Some Marketers Find Email Contact Data to be Bad
Email is considered the best marketing solution on the web for a number of good reasons.
Email Marketing Should Feature Multiple Channels
Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material.
Email Marketing a Major Sales Driver for Returning Customers, Study Finds
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.
Remember Key Trends with Email Marketing
Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation.
How to Maximize Email Deliverability
Email open rates play a major role in the success of email marketing services.
3 Email Marketing Mistakes to Avoid
Email marketers must avoid making critical mistakes when conducting their campaigns. Here are three of the most significant, avoidable errors that marketers should be aware of.
What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
Top 3 Metrics for Email Marketing
Email marketing success comes down to number crunching.