The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
Recent articles
What To Consider When Preparing Your Marketing Strategy For 2021- Forbes
Check out this article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak, on preparing your 2021 marketing strategy
Partner Interview with HitPath
Check out this great partner interview with Sam Prokop, Co-Founder and CEO at data tracking platform provider, HitPath.
Khris Thayer Named Entrepreneur of the Year for 2020
OPTIZMO Co-Founder and CEO, Khris Thayer, has been named an Entrepreneur of the Year for 2020 by Business View Magazine.
Email Opt-Out Benchmarks – Only Influencers
Check out this post from the OnlyInfluencers blog by OPTIMZO’s head of marketing, Tom Wozniak, with some email opt-out benchmark data.
Industry Interview with ZeroBounce
Check out our latest email marketing partner Q&A interview as we sit down with Liviu Tanase, CEO of ZeroBounce.
Three Tips for Selling Data Management Tools in the New Age of Data Privacy – Forbes
Check out this Forbes article from OPTIZMO’s CRO, Jake Dearstyne, on how to sell data management solutions in today’s market.
Three Tips for Avoiding ‘Shiny Object Syndrome’ in Marketing – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing with tips for marketers on avoiding shiny object syndrome.
How to Maximize Your Email Results This Holiday Season – Entrepreneur
Check out this article in Entrepreneur on email marketing, featuring a quote from OPTIZMO’s head of marketing, Tom Wozniak.
Guide to Results Driving Email Marketing for 2021
Check out our latest white paper, written with Everflow.io – A Comprehensive Guide to Results Driving Email Marketing for 2021
Three Tips For Holiday Marketing In 2020 – Forbes
Check out this article from OPTIZMO’s head of marketing, Tom Wozniak, with three tips for your holiday marketing strategy.
ZeroBounce Interview with Tom Wozniak
Check out this interview on the ZeroBounce blog with OPTIZMO’s head of marketing, Tom Wozniak, on email marketing and compliance.
An Email Marketing Compliance Refresher for 2020 – PMA Blog
A recent blog post on the Performance Marketing Association blog from OPTIZMO’s head of marketing on email marketing compliance.
10 Inspiring Leaders to Watch – CIO Bulletin
OPTIZMO’s CTO and Co-Founder Grant Fern was highlighted as an inspiring leader to watch in 2020 by CIO Bulletin.
Opt-Out Domain & IP Address Guide
In email marketing, the Opt-Out Domain and IP Address are important aspects of both an effective compliance program and overall email strategy.
OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020
OPTIZMO was featured as a fast growing company to watch in 2020 by Business Sight Media in their latest edition.
Three Essential Digital Marketing Channels In 2020 – Forbes
Check out this article on Forbes.com from OPTIZMO’s head of marketing, Tom Wozniak on 3 essential digital marketing channels for 2020.
4 Creative Uses of Video in Email Marketing – Only Influencers
Check out this article from OPTIZMO’s head of marketing, Tom Wozniak, on the Only Influencers blog on using video in email marketing.
Email Marketing Tip – Understand your Metrics
Check out this email marketing tip from OPTIZMO on the importance of understanding your email metrics for every single campaign.
OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
The team at OPTIZMO was featured in Corporate Vision Magazine as the leader in the email and SMS suppression list management industry.
Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
4 Ways to Add Video to your Marketing Strategy – Business2Community
Check out this article from OPTIZMO’s head of marketing in Business2Community on how to add video to your marketing strategy.
Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
CAKE Spotlight: Q&A Post with OPTIZMO
This CAKE blog Q&A features OPTIZMO CRO Jake Dearstyne discussing the role of automated email compliance in affiliate programs, common pitfalls marketers face, and how CAKE and OPTIZMO work together to support compliant, high-performing email marketing.
Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
Email Marketing Tip – You Think I’m Funny?
In this week’s email marketing tip, we look at whether you should consider using humor in your next email marketing campaign.
Email Marketing Tip – Write a Great Subject Line
This week’s email marketing tips focuses on the various strategies you might consider when writing the subject line for your next campaign.
Recent Posts
- Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
- 3 Things Marketers Should Be Thinking About Regarding AI – Forbes
- Four Signs Your Email List Needs Some Spring Cleaning
- The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
- Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings