The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
OPTIZMO™ Named to 2018 Inc. 5000 List
OPTIZMO™ Named to 2018 Inc. 5000 List The company was named one of the fastest growing private companies in the United States. August 15, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has been named to the 2018 Inc. 5000 list. The Inc. 5000 is an annual list of the…
Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
OPTIZMO™ Releases Second Global Opt-Out Infographic
OPTIZMO™ Releases Second Global Opt-Out Infographic The infographic visualizes data on opt-out requests the company has processed from around the world with a focus on technology. August 1, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has released the second in its Email Opt-Out Infographic series, visualizing opt-out behavior from…
Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
July 2018 Newsletter – A New York State of Mind
In case you missed it in your inbox, check out our July 2018 Newsletter.
Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
OPTIZMO™ Lending Support to Three Great Causes this Summer
OPTIZMO™ Lending Support to Three Great Causes this Summer The company has provided support to several charity events and fundraisers this summer. AUSTIN, Texas – July 20, 2018 – PRLog — OPTIZMO Technologies, the industry leader in email suppression list management, announced its involvement with three different community support initiatives this summer. In May, OPTIZMO joined over a dozen other…
OPTIZMO™ Lending Support to Three Great Causes this Summer
We’re thrilled to announce our support of three great charitable organizations this summer.
Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
OPTIZMO™ Exhibiting at MailCon New York 2018
OPTIZMO™ Exhibiting at MailCon New York 2018 The company will join 40 other exhibitors at the email marketing, performance, and deliverability event. July 12, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be exhibiting at MailCon New York on July 28, 2018, marking the first…
What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
OPTIZMO™ Releases Global Opt-Out Infographic
OPTIZMO™ Releases Global Opt-Out Infographic The infographic visualizes data on opt-out requests the company has processed from around the world. June 19, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has released the email marketing industry’s first infographic that visualizes opt-out data from sample data set of unsubscribe requests processed…
Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
Publishers Clearing House – Success Story
Publishers Clearing House – Success Story We are always excited to share case studies and success stories from our clients about how OPTIZMO has positively impacted their business. Today, we have a great success story about how Publishers Clearing House leverages the OPTIZMO platform to support their focus on Compliance, Transparency, and Trust. You can…
GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
OPTIZMO™ Head of Marketing Tom Wozniak Accepted into Forbes Communication Council
OPTIZMO™ Head of Marketing Tom Wozniak Accepted into Forbes Communication Council The Forbes Communication Council is an invitation-only community for executives with successful backgrounds in marketing and public relations June 6, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, announced today that Executive Director of Marketing, Tom Wozniak has been…
Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
GDPR Acronyms Rundown – Adotas
With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries.
OPTIZMO May Newsletter – CEO Khris Thayer Interview
OPTIZMO May 2018 Newseltter – CEO Khris Thayer Interview.
Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.