The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
LinkUnite Advice Series – Episode 3
In episode 3, we ask four LinkUnite members to share what they are most proud of in their careers, bringing lighthearted and heartfelt responses that highlight their unique achievements.
LinkUnite Interview Series – Brittany Hawkins
Join us in our latest LinkUnite interview to learn more about Brittany Hawkins’ career evolution, her views on the changing dynamics of the performance marketing space, and the vital role of supportive communities like LinkUnite.
LinkUnite Advice Series – Episode 2
In Episode 2 of the LinkUnite Advice Series, we feature the same four amazing women who appeared in episode one, and ask another simple yet meaningful question: “What’s the most valuable lesson you’ve learned in your career?”
Imposter Syndrome in Email Marketing – Only Influencers
Learn how Imposter Syndrome affects email marketers and discover strategies to overcome self-doubt in this article by OPTIZMO’s COO, Tom Wozniak, originally published on the Only Influencers blog.
OPTIZMO Named Compliance Company of the Year at the AFFY Awards
OPTIZMO named Compliance Company of the Year at the AFFY Awards for its contributions to compliance in the affiliate and digital marketing industries.
LinkUnite Interview Series – Allie Assael & Gabriella Bar-Lavi
Watch the next video in our LinkUnite Interview Series! In this episode, we sit down with Allie Assael and Gabriella Bar-Lavi, both Senior Client Services Managers from Atwave, as we continue to highlight the amazing members who make up the LinkUnite community.
LinkUnite Interview Series – Lindsay Stone
We’re excited to release the first of many interviews we conducted during LinkUnite IV. Going hand-in-hand with the Advice Series, it highlights some of the amazing women who make up the LinkUnite community. In this first interview, we chat with Lindsay Stone, Senior VP of Business Development and Customer Experience at LeadsPedia.
LinkUnite Advice Series – Episode 1
We’re excited to kick off a new series from our time at LinkUnite IV as the Official Content Sponsor! Episode One of our Advice Series shares invaluable advice from the amazing women leading the way in the performance marketing industry.
LinkUnite IV
As the Official Content Sponsor for LinkUnite IV, we are beyond excited to release the first of many videos showcasing this amazing women’s-only initiative, which was hosted this year in Nashville, TN. Take a peek at what’s to come!
An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog
Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
Three Tips For Getting The Most Out Of A New Industry Event – Forbes
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
Top Industry Buzzwords That Have Lost Their Meaning
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
OPTIZMO: Customers First
Watch our team as they share their thoughts on our customer-first philosophy and how they see clients not just as business contacts, but as friends and partners, making our day-to-day work something we truly enjoy.
Three Ways To Elevate Your Corporate Video Program – Forbes
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
ComplianceCast Clips: Email as a Channel
In this CC Clip from our ASW 2024 panel with Madrivo and Everflow, we explore why email marketing still reigns supreme in ROI and how to adapt to new compliance rules in the industry.
OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2024
Empowering the Email Marketing Community with Leading Compliance Insights at this year’s Event in New York
Email Marketing Q&A: How Long Should My Email Content Be to Drive the Best Performance?
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
OPTIZMO™ Partners as Official Content Sponsor for LinkUnite IV
Uniting industry innovators and amplifying women’s voices in digital marketing through collaborative content.
ComplianceCast: Mark Epes & Chris Thomas
This double feature with Mark Epes and Chris Thomas features essential Vegas hacks, AI insights, and the future of B2B and email marketing.
A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
ComplianceCast Clips: Skynet & Terminator
This CC Clip from our panel discussion with Madrivo and Everflow at ASW 2024 discusses a question on many of our minds: Is AI set to replace us?
Gayla Huber: Affiliate Summit West 2024
In this episode, Gayla of Integrishield shares her tips on the best and worst of Vegas and the future of compliance and affiliate marketing.
OPTIZMO™ Releases 2023 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2023 with a focus on timing, geographic location, and device.
ComplianceCast Clips: Panel with Madrivo & Everflow
In this first bite-sized CC Clip, we tackle the changing bulk mailer requirements brewed up by Gmail and Yahoo! to kick off 2024 and the implications for mailers large and small.
2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
Leadership Board Meeting 2024
Taking the term literally, check out our leadership team made up of Tom Wozniak, Jake Dearstyne, and Brian Culp at their annual Board Meeting!