The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
Recent articles
Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
An Early Look at AI in Email Marketing (2023 Edition) – Webbula
Explore the role of Artificial Intelligence in email marketing in the ever-evolving digital marketing landscape in this Webbula guest post.
OPTIZMO™ CEO Khris Thayer Offers Company Insights in Comprehensive Interview with Website Planet
OPTIZMO Technologies’ Co-Founder and CEO Khris Thayer recently had a thought-provoking discussion with Roberto Popolizio of Website Planet.
Six Tips For Upgrading Your Sales Enablement Tech Stack – Forbes
By Jacob Dearstyne, CRO – published on Forbes on 5/30/23 It’s no secret that technology directly fuels growth and revenue. It’s crucial for sales teams to keep up with the latest technology tools available, or they’ll quickly fall behind. The right tech stack can help streamline processes, increase efficiency, and ultimately lead to higher sales and revenue—and,…
OPTIZMO™ Announces Enhancements to SMS SUPPRESS: A Comprehensive Opt-Out Management Solution for SMS Marketing Services
The innovative product offers seamless integration with OPTIZMO’s SUPPRESS platform for email suppression list management…
Five Next-Level Marketing Uses For AI – Forbes
By Tom Wozniak, COO – published on Forbes on 5/30/23
What is SMS Marketing?
SMS marketing offers direct customer engagement, but success requires timing, concise messaging, and compliance with evolving regulations. Learn how OPTIZMO helps brands navigate SMS suppression management to maximize impact while staying compliant.
What is a Suppression List?
An email suppression list is a collection of email addresses to be removed from or ‘suppressed’ from an email campaign.
OPTIZMO™ Releases New Email Opt-Out Infographic
OPTIZMO released their annual infographic that analyzes hundreds of millions of opt-out requests from 2022..
OPTIZMO™ Releases New Email Opt-Out Infographic
OPTIZMO released their annual infographic that analyzes hundreds of millions of opt-out requests from 2022..
2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
Ensuring Email Compliance with LashBack and OPTIZMO
Looking for the best all-encompassing email compliance solutions available? Consider the combination of OPTIZMO and LashBack.
OPTIZMO™ Launches Next-Generation Platform and User Interface
OPTIZMO announces the launch of our Next-Generation platform and user interface, called Next-Gen SUPPRESS.
OPTIZMO™ Appoints Tom Wozniak as Chief Operations Officer
OPTIZMO is pleased to announce the appointment of Tom Wozniak as the company’s first Chief Operations Officer.
OPTIZMO™ Sponsoring the Industry Band at the AFFYExpo
OPTIZMO is proud to announce it is the official Band Sponsor for the inaugural AFFYExpo in Hollywood, CA October 16-18, 2022.
OPTIZMO™ Recognized as a Great Place to Work
OPTIZMO Technologies is excited to announce it has received its Great Place to Work Certification for 2022!
OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022
OPTIZMO was featured in CIO Bulletin as one of the Top 5 Compliance Solution Providers of 2022 in a recent issue.
CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
