The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
Leveraging Your Email Suppression List for Better Audience Targeting – ReachDynamics Blog
There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
August 2018 Newsletter – We Made The List!
In case you missed it in your inbox, check out our August 2018 Newsletter.
Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
Don’t Ignore the Foundations of Email Marketing
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
July 2018 Newsletter – A New York State of Mind
In case you missed it in your inbox, check out our July 2018 Newsletter.
Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
OPTIZMO™ Lending Support to Three Great Causes this Summer
We’re thrilled to announce our support of three great charitable organizations this summer.
Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
Publishers Clearing House – Success Story
Publishers Clearing House – Success Story We are always excited to share case studies and success stories from our clients about how OPTIZMO has positively impacted their business. Today, we have a great success story about how Publishers Clearing House leverages the OPTIZMO platform to support their focus on Compliance, Transparency, and Trust. You can…
GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
Opt-Out Enhancements – Product Announcement
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
Creative Distribution Manager – Product Feature
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.
GDPR Acronyms Rundown – Adotas
With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries.
OPTIZMO May Newsletter – CEO Khris Thayer Interview
OPTIZMO May 2018 Newseltter – CEO Khris Thayer Interview.
Client Success Story – Publishers Clearing House
We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.