The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
-
LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
Recent articles
Imposter Syndrome in Email Marketing – Only Influencers
Learn how Imposter Syndrome affects email marketers and discover strategies to overcome self-doubt in this article by OPTIZMO’s COO, Tom Wozniak, originally published on the Only Influencers blog.
OPTIZMO Named Compliance Company of the Year at the AFFY Awards
OPTIZMO named Compliance Company of the Year at the AFFY Awards for its contributions to compliance in the affiliate and digital marketing industries.
An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog
Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
Three Tips For Getting The Most Out Of A New Industry Event – Forbes
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
Top Industry Buzzwords That Have Lost Their Meaning
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
Three Ways To Elevate Your Corporate Video Program – Forbes
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2024
Empowering the Email Marketing Community with Leading Compliance Insights at this year’s Event in New York
Email Marketing Q&A: How Long Should My Email Content Be to Drive the Best Performance?
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
OPTIZMO™ Partners as Official Content Sponsor for LinkUnite IV
Uniting industry innovators and amplifying women’s voices in digital marketing through collaborative content.
A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
OPTIZMO™ Releases 2023 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2023 with a focus on timing, geographic location, and device.
2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
Brian Culp Promoted to Executive Vice President of Sales and Client Services at OPTIZMO™
This leadership advancement reflects the company’s commitment to exceptional client service and market expansion.
The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
New Gmail And Yahoo! Bulk Mailer Requirements – PMA Blog
Navigate the 2024 Gmail & Yahoo! bulk mailer requirements. Ensure compliance with updated email authentication, unsubscribe options, and spam thresholds.
Four Questions Email Marketers Should Be Asking About AI – Forbes
Tom Wozniak, OPTIZMO’s COO, features in this Forbes article highlighting questions email marketers should consider regarding AI.
3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
Email Marketing in the Big Marketing Picture – OnlyInfluencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
OPTIZMO™ COO Tom Wozniak Discusses Email Compliance in 2023 in a Recent Interview with SafetyDetectives
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations