The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
-
LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
Khris Thayer: Optimizing Digital Relevance – Exelion
Check out this great feature and interview with OPTIZMO Co-Founder and CEO, Khris Thayer in Exeleon magazine.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
CAN-SPAM Compliance Deep Dive Series – Header Information
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
9 Tips for Optimizing your Email Creative
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
ComplianceCast 2022 – Episode 4
Check out the next release in OPTIZMO’s 2022 video series – ComplianceCast Episode 4, with a look at the biggest impacts of 2022.
Looking at Email’s Place in 2022- OnlyInfluencers
Check out this new article on Only Influencers from OPTIZMO’s head of marketing, Tom Wozniak on Email’s Place in 2022.
2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
ComplianceCast 2022 – Episode 3
Check out episode three in the latest OPTIZMO video series for 2022, called the ComplianceCast, featuring chats with digital marketing pros.
What Will And Won’t Happen For Email Marketing In 2022 – Forbes
What will and won’t happen in email marketing during 2022? Check out these predictions from OPTIZMO’s head of marketing.
OPTIZMO Wins AFFY Award for Compliance Innovation
OPTIZMO was recently honored with an AFFY Award for excellence and innovation in Email Compliance, during MailCon 2022.
ComplianceCast 2022 – Episode 2
Check out episode 2 of our new video series for 2022, the ComplianceCast, featuring several email marketing pros.
ComplianceCast 2022 – Episode 1
Check out our new video series for 2022 called ComplianceCast. We will feature interviews with industry pros.
Happy Holidays 2021!
Happy Holidays from the entire OPTIZMO team! Enjoy this little video of our crew wishing you a great holiday season!
Affiliate Grand Slam Dubai 2021 – Outtakes and Bloopers
Check out this fun outtakes and bloopers video from team OPTIZMO in Dubai for Affiliate Grand Slam in 2021.
The Benefits Of A Beginner’s Mindset In Business – Forbes
Check out this article from OPTIZMO’s head of marketing published on Forbes, about the benefits of having a beginner mindset.
3 Things to be Thankful for in Email Marketing This Year
With Thanksgiving upon us, check out these 3 things that email marketers should be thankful for this year.
5 Email Marketing Trends to Watch for in 2022 – Business2Community
Check out these 5 email marketing trends for 2022
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
OPTIZMO Fireside Chat with Solvable
Check out our latest Fireside Chat video, featuring Wade Schlosser of Solvable!
Affiliate Grand Slam Dubai 2021 – A Chat with Wade Tonkin
Check out this great interview with Wade Tonkin from Fanatics during AGS Dubai 2021
Affiliate Grand Slam Dubai 2021 – A Chat with HitPath
We caught up with the HitPath crew at AGS Dubai 2021
