The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That’s a lot of events all at once!) Whether you’re planning to attend 1, 2 or more of these great events in New York from…
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 – Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event that takes place in a few…
4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are expected to be 4.4 billion email users (subscription required) in the world. With that kind of…
Looking Back at 10 Years of OPTIZMO™
Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it’s fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade. Here are a few highlights from the past 10 years. Industry Events The…
5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign – Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available, delivering the highest ROI of any channel for many advertisers. However, creating a successful email campaign isn’t…
Journey Summit 2019 Recap
Journey Summit 2019 Recap OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The Journey Summit is a one-day content-based event for marketers in verticals pertaining…
Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast
Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast May 3, 2019 on FeedFront and the This is Affiliate Marketing Podcast Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined Shawn Collins to chat on his podcast – This is Affiliate Marketing with Shawn Collins in…
A Primer for SMS Marketing Compliance – Business2Community
A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking advantage of the marketing channel. The reasons why are pretty clear. What…
The CAN-SPAM Act of 2003 – An Updated Overview
An overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
Three Lessons Marketers Can Learn From The Fyre Festival
Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief as the entire event crumbled into dust like a building…
Digital Marketing Lessons from Direct Mail Marketers
Digital Marketing Lessons from Direct Mail Marketers It’s amazing that in the digital marketing industry, Email Marketing is looked at as being old-school. It’s been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and really most forms of digital marketing (display, social, video, mobile, etc.) are…
3 Ways Compliance Improves your Email Program – FeedFront
3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
Travel & Conversion Summit 2019 Recap
OPTIZMO provides a recap and review of the Traffic & Conversion Summit 2019 in San Diego.
Perform[cb] – Partner Highlight
Who we are: Perform[cb] (formerly Clickbooth) is a recognized digital advertising leader and one-of-a-kind performance marketing exchange focused on driving new customers or users for our advertisers on a Cost-Per-Action (CPA) model. What we do: We specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email,…
LeadsCon Las Vegas 2019
LeadsCon Las Vegas 2019 LeadsCon, the world’s largest performance conference and exposition is just around the corner. LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at the Mirage for three great days of networking and educational sessions. Every…
Why Email Suppression List Management Matters – Business2Community
Why Email Suppression List Management Matters Published on 1/31/19 on Business2Community. As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set of best practices going forward, shows no sign of slowing…
The Ins and Outs of Merge/Purge
The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient names and addresses to add to their database, in order…