The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
Garth Harris: Affiliate Summit West 2024
Garth, the General Manager of CAKE, discusses the future of affiliate marketing in the latest ComplianceCast episode from ASW 2024. Tune in for insights on evolving compliance challenges, the role of AI, and one place you don’t want to stay while in Vegas.
EVERFLOW x OPTIZMO – Partner Workshop Series: ASW 2024 Partner Powerhouse
Watch Jake Dearstyne in Everflow’s Partner Workshop Series and learn how Everflow integrates with OPTIZMO’s SUPPRESS platform to enhance email marketing through compliance and effective data management.
Staying Ahead of the Curve with Tom Wozniak – One Liners Ep.25
Watch our COO, Tom Wozniak, in the latest One Liners Episode to learn the secrets behind his incredible marketing success!
Brian Culp Promoted to Executive Vice President of Sales and Client Services at OPTIZMO™
This leadership advancement reflects the company’s commitment to exceptional client service and market expansion.
ComplianceCast Panel: Everflow, Madrivo, & OPTIZMO at ASW 2024
Join Sarah Miller, Sam Darawish, Jake Dearstyne, and Tom Wozniak for this special ComplianceCast Panel Discussion from Affiliate Summit West 2024.
Bryan Jenkins: Affiliate Summit West 2024
Check out this ComplianceCast for the next episode in our Affiliate Summit West 2024 series, this time with Bryan Jenkins of EmailOversight.
The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
Ashleigh Arnaud: Affiliate Summit West 2024
Tune into the ComplianceCast series from Affiliate Summit West 2024! This episode features Ashleigh Arnaud, Founder and CEO of Pubflow Consulting answering some quick-hitting questions about ASW, Vegas, and more.
5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
Happy Holidays 2023!
Happy Holidays from the OPTIZMO family!
OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
Meet The Team: Tom Wozniak – COO
Meet Tom, COO at OPTIZMO, husband, outdoorsman, dog dad, obsessive fitness enthusiast, and industry OG.
The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
Meet The Team: Brian Culp – EVP of Sales & Client Services
Meet Brian, the Director of Sales & Client Services, family man, surfer, and passionate business partner at OPTIZMO.
Meet The Team: Jake Dearstyne – CRO
Meet Jake Dearstyne, our CRO, world traveler, ‘foodie’, and resident dog lover at OPTIZMO in our ‘Meet The Team’ video series.
New Gmail And Yahoo! Bulk Mailer Requirements – PMA Blog
Navigate the 2024 Gmail & Yahoo! bulk mailer requirements. Ensure compliance with updated email authentication, unsubscribe options, and spam thresholds.
Four Questions Email Marketers Should Be Asking About AI – Forbes
Tom Wozniak, OPTIZMO’s COO, features in this Forbes article highlighting questions email marketers should consider regarding AI.
3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
Amanda Farris: A.I. & Data Privacy in 2023 – Part 2
In Part 2 of this ComplianceCast with Amanda Farris, we discuss the evolving role of AI and data privacy in affiliate marketing. Additionally, we talk anticipated changes to the industry through the remainder of 2023 and heading into 2024.
Email Marketing in the Big Marketing Picture – OnlyInfluencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
Amanda Farris: LinkUnite
Discover LinkUnite’s growth in the latest ComplianceCast episode with founder Amanda Farris. Dive into women’s empowerment, networking, and industry partnerships.
OPTIZMO™ COO Tom Wozniak Discusses Email Compliance in 2023 in a Recent Interview with SafetyDetectives
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations
AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association
Catch up with the replay of a transformative webinar by PMA members discussing the latest trends and policies in AI and Affiliate Marketing. Dive into a detailed survey analysis, key developments, and pivotal content ownership issues in this informative session.
Five Ways To Use AI In Email Marketing Today – Forbes
Dive into this insightful post by OPTIZMO’s COO, exploring five innovative ways to integrate AI into your email marketing efforts in 2023.
AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.