The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
Recent articles
CAN-SPAM Compliance Deep Dive Series – Provide a Method to Opt-Out
Check out our latest article on CAN-SPAM compliance – focusing on providing a method to opt-out.
CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location
Check out the second article in our CAN-SPAM deep dive series, covering requirements around identifying the email as an ad and providing a physical location of the sender.
A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers
A look at email Opt-Out activity from 2021 in this article on the Only Influencers blog, by OPTIZMO’s head of marketing, Tom Wozniak.
Five Tips For Leveraging SMS Marketing In 2022
Are you leveraging SMS marketing in 2022? Check out these five tips for making the most of SMS marketing as a part of your strategy.
6 Reasons to Include Email in your Marketing Program
Highlighting six core benefits of email marketing, this article breaks down why the channel remains a cornerstone of modern digital strategy. Meant for marketers looking to build or refine their email programs and strengthen overall campaign performance.
Five Tips for New Email Marketers – Forbes
Check out this article from Forbes, sharing five tips for new email marketers, by OPTIZMO’s head of marketing, Tom Wozniak.
OPTIZMO™ Releases Annual 2021 Opt-Out Infographic
OPTIZMO is excited to announce the release of our 2021 Email Opt-Out Infographic, with data on how consumers opt-out of email campaigns.
CAN-SPAM Compliance Deep Dive Series – What is Commercial Email?
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.
Khris Thayer: Optimizing Digital Relevance – Exelion
Check out this great feature and interview with OPTIZMO Co-Founder and CEO, Khris Thayer in Exeleon magazine.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
CAN-SPAM Compliance Deep Dive Series – Header Information
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
9 Tips for Optimizing your Email Creative
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
Looking at Email’s Place in 2022- OnlyInfluencers
Check out this new article on Only Influencers from OPTIZMO’s head of marketing, Tom Wozniak on Email’s Place in 2022.
2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
What Will And Won’t Happen For Email Marketing In 2022 – Forbes
What will and won’t happen in email marketing during 2022? Check out these predictions from OPTIZMO’s head of marketing.
OPTIZMO Wins AFFY Award for Compliance Innovation
OPTIZMO was recently honored with an AFFY Award for excellence and innovation in Email Compliance, during MailCon 2022.
MailCon and Lead Generation World 2022 Recaps
Check out our recap and highlights from MailCon-Las Vegas and Lead Generation World-San Diego from January 2022!
The Benefits Of A Beginner’s Mindset In Business – Forbes
Check out this article from OPTIZMO’s head of marketing published on Forbes, about the benefits of having a beginner mindset.
3 Things to be Thankful for in Email Marketing This Year
With Thanksgiving upon us, check out these 3 things that email marketers should be thankful for this year.
4 Tips for Building your 2022 Email Marketing Strategy – OnlyInfluencers
Getting your email marketing strategy ready for 2022? Check out these tips from OPTIZMO’s head of marketing, Tom Wozniak.
5 Email Marketing Trends to Watch for in 2022 – Business2Community
What’s coming in the world of email marketing in 2022? Check out this article by OPTIZMO’s head of marketing, Tom Wozniak, to find out.
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
5 Holiday Email Marketing Tips for 2021
Check out these 5 tips to help you get the most out of your holiday email marketing campaigns this holiday season.
Four Communication Tools For Distributed Teams (And How To Leverage Them) – Forbes
With so many companies having team members working remotely, our head of marketing wrote this article with 4 communication tips.
9 Best Practices for Email Deliverability and Compliance | Part 1
Inbox providers are more protective than ever, making deliverability and compliance key challenges for email marketers. Webbula and OPTIZMO share nine best practices to stay compliant and keep your messages reaching engaged subscribers.
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak, on 3 challenges facing the email industry.
How Email will Thrive in a More Privacy Centric World – OnlyInfluencers
Check out the new article on OnlyInfluencers from our head of marketing, Tom Wozniak, on how email will thrive in a privacy centric world.
OPTIZMO Recognized as an Innovative Company to Watch for 2021
OPTIZMO is thrilled to have been named to the 20 Innovative Companies to Watch in 2021 by Global Business Leaders Magazine.
Metrics That Will Matter in Email Beyond 2021 – Business2Community
Take a look at the latest article in Business2Community, from OPTIZMO’s Tom Wozniak on email metrics that will matter in the future.
How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes
Check out the latest article on Forbes by OPTIZMO’s head of marketing, Tom Wozniak, on coming changes to email data privacy.