The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
Seija Samoylenko: Email Deliverability & Monetization – Part 2
Watch Part 2 of our ComplianceCast series with Seija Samoylenko from Atwave, discussing email deliverability and monetization.
Seija Samoylenko: Having The Right Technology – Part 1
Dive into this ComplianceCast for expert insights on all things email marketing, technology, and compliance with Atwave.
Choose your own adventure: A Step-By-Step Guide to Building High-Quality Marketing Content
It’s high-quality content that stands out. But how do you create it? This article delivers concrete steps to create above-average content.
An Early Look at AI in Email Marketing (2023 Edition) – Webbula
Explore the role of Artificial Intelligence in email marketing in the ever-evolving digital marketing landscape in this Webbula guest post.
Meet The Team: Khris Thayer – CEO
Meet Khris Thayer, CEO and Co-Founder of OPTIZMO in the first installment of our Meet the Team video series!
David Antley: Email’s Cat & Mouse Game
David Antley from LinkTrust discusses the importance of adhering to industry regulations, the challenges of email delivery, and potential changes like cookie-less tracking and AI analytics.
AI: An Industy’s Evolution
Affiliate marketing industry pros explore the ever-expanding realm of artificial intelligence (AI) and its impact on digital marketing
Six Tips For Upgrading Your Sales Enablement Tech Stack – Forbes
By Jacob Dearstyne, CRO – published on Forbes on 5/30/23 It’s no secret that technology directly fuels growth and revenue. It’s crucial for sales teams to keep up with the latest technology tools available, or they’ll quickly fall behind. The right tech stack can help streamline processes, increase efficiency, and ultimately lead to higher sales and revenue—and,…
Five Next-Level Marketing Uses For AI – Forbes
By Tom Wozniak, COO – published on Forbes on 5/30/23
Darren (D-Money) Blatt: The Resurgence of Email
Check out this riveting discussion about digital and email marketing, with affiliate marketing OG Darren Blatt!
What is SMS Marketing?
SMS marketing offers direct customer engagement, but success requires timing, concise messaging, and compliance with evolving regulations. Learn how OPTIZMO helps brands navigate SMS suppression management to maximize impact while staying compliant.
What is a Suppression List?
An email suppression list is a collection of email addresses to be removed from or ‘suppressed’ from an email campaign.
Kerianne Gilmartin: Growing Your Audience Through Partnerships
The latest episode of ComplianceCast is here! In this episode, we sit down with Kerianne Gilmartin from LashBack and dive into growing your audience.
2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
Tim Hartley : Email Compliance and Data Tracking
ComplianceCast with Tim Hartley from Webbula. Going over the importance of email compliance, data tracking, and how holistic regulation on email could be coming soon.
Ensuring Email Compliance with LashBack and OPTIZMO
Looking for the best all-encompassing email compliance solutions available? Consider the combination of OPTIZMO and LashBack.
Garth Harris : A Shift In Lead Generation & Product Innovation
We caught up with Garth Harris from CAKE in the latest episode of ComplianceCast! We talk about shifts in lead generation and ideas on how to get legitimate traffic into inboxes.
OPTIZMO™ Launches Next-Generation Platform and User Interface
OPTIZMO announces the launch of our Next-Generation platform and user interface, called Next-Gen SUPPRESS.
Matt Frary: Data Privacy & The Maturing Industry
In our latest ComplianceCast video, check out the second half of our convo with Matt Frary during Affiliate Summit West 2023.