The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
Three Tips For Holiday Marketing In 2020 – Forbes
Check out this article from OPTIZMO’s head of marketing, Tom Wozniak, with three tips for your holiday marketing strategy.
ZeroBounce Interview with Tom Wozniak
Check out this interview on the ZeroBounce blog with OPTIZMO’s head of marketing, Tom Wozniak, on email marketing and compliance.
An Email Marketing Compliance Refresher for 2020 – PMA Blog
A recent blog post on the Performance Marketing Association blog from OPTIZMO’s head of marketing on email marketing compliance.
10 Inspiring Leaders to Watch – CIO Bulletin
OPTIZMO’s CTO and Co-Founder Grant Fern was highlighted as an inspiring leader to watch in 2020 by CIO Bulletin.
Opt-Out Domain & IP Address Guide
In email marketing, the Opt-Out Domain and IP Address are important aspects of both an effective compliance program and overall email strategy.
OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020
OPTIZMO was featured as a fast growing company to watch in 2020 by Business Sight Media in their latest edition.
Three Essential Digital Marketing Channels In 2020 – Forbes
Check out this article on Forbes.com from OPTIZMO’s head of marketing, Tom Wozniak on 3 essential digital marketing channels for 2020.
4 Creative Uses of Video in Email Marketing – OnlyInfluencers
Check out this article from OPTIZMO’s head of marketing, Tom Wozniak, on the Only Influencers blog on using video in email marketing.
Email Marketing Tip – Understand your Metrics
Check out this email marketing tip from OPTIZMO on the importance of understanding your email metrics for every single campaign.
OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
The team at OPTIZMO was featured in Corporate Vision Magazine as the leader in the email and SMS suppression list management industry.
Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
4 Ways to Add Video to your Marketing Strategy – Business2Community
Check out this article from OPTIZMO’s head of marketing in Business2Community on how to add video to your marketing strategy.
Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
CAKE Spotlight: Q&A Post with OPTIZMO
This CAKE blog Q&A features OPTIZMO CRO Jake Dearstyne discussing the role of automated email compliance in affiliate programs, common pitfalls marketers face, and how CAKE and OPTIZMO work together to support compliant, high-performing email marketing.
Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
Email Marketing Tip – You Think I’m Funny?
In this week’s email marketing tip, we look at whether you should consider using humor in your next email marketing campaign.
Email Marketing Tip – Write a Great Subject Line
This week’s email marketing tips focuses on the various strategies you might consider when writing the subject line for your next campaign.
Working From Home’s Impact on Marketing Strategy and Messaging – Forbes
With more people are working from home than ever before, marketers need to carefully conside their strategies and messaging.
Email Marketing Tip – Leveraging Negative Marketing Signals
OPTIZMO email marketing tip – what are negative marketing signals and how can they be used in your campaign optimization program?
Email Marketing Tip – Audience Segments May Change
Audience segmentation is a vital part of a marketing strategy and it is vital to stay on top of changes to your audience segments over time.
4 Ways to Engage with the Stay-at-Home Audience – Business2Community
Here are four tips for marketers to better engage with their audiences in the current environment where everyone is working-from-home.
Email Marketing Tip – Timing Your Email Campaigns
OPTIZMO email marketing tip – how to use timing in your email marketing campaigns to optimize engagement and response from your audience.
Three Timely Tactics To Optimize Your Email Marketing Campaigns – Forbes
Here are just a few steps you should take when evaluating if and how your email marketing campaigns should address or adapt to a specific situation.
How Mobile Has Changed Email Marketing – Business2Community
A look at how email marketing has evolved over the years, particularly how the emergence of mobile devices has changed email.
Email Marketing Tip – Suppressing Previous Recipients
Check out this week’s email marketing tip from OPTIZMO on the possible reasons you might want to suppress previous email recipients from your campaigns.
Approaching Email Marketing During A Public Crisis – Forbes
Email marketing during a crisis or public emergency can be very challenging. Here are some email best practices to consider in your program.