The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
Featured article
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LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
Recent articles
OPTIZMO™ CEO Featured in Business Sight’s List of Revolutionary CEOs for 2021
OPTIZMO™ CEO and Co-Founder Khris Thayer is featured in Business Sight’s List of Revolutionary CEOs for 2021.
5 Benefits of In-Person Industry Events – Business2Community
After a long 2020 with a focus on staying home and having virtual industry events, it’s exciting to get back to in-person events in 2021.
OPTIZMO™ Named One of the Fastest Growing Tech Companies for 2021
OPTIZMO is excited to announced we have been named one of the fastest growing tech companies for 2021 by the Silicon Review.
Affiliate Grand Slam – A Unique Event for 2021
The OPTIZMO team recently traveled to Dubai for the inaugural Affiliate Grand Slam event, check out some highlights from the trip.
3 Things to Watch in Email Marketing in 2021 – Only Influencers
What’s on the horizon for email marketing in 2021? Check out this article from OPTIZMO’s head of marketing, Tom Wozniak to find out.
Four Tips For Global Email Marketing Compliance – Forbes
Check out the latest article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak with 4 tips for global email compliance.
Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, Tom Wozniak on email best practices and campaign performance.
Attending the First In-Person Industry Event in Over a Year – Business2Community
Check out this article on Business 2 Community with learnings from attending our first in-person industry event of 2021, Lead Generation World.
Data Security is More Important than Ever
Data privacy is more important than ever for brands and marketers. How is SHA-512 playing a role in enhancing data security in 2021?
OPTIZMO™ Named a 2021 Software Company to Watch by The Startup Weekly
OPTIZMO Technologies LLC has been named a Software Company to Watch for 2021 by The Statup Weekly in their annual list.
4 Things We Learned from the First In-Person Event of 2021
In-person industry events are starting to make a comeback in 2021. Check out a few lessons from our first real-world event of the year.
Opt-Out Domain Segmentation Tips
Securing your Opt-Out Domains is a key to successful email marketing compliance, check out these domain segmentation tips.
OPTIZMO™ Releases Annual Opt-Out Infographic for 2020
OPTIZMO Technologies is excited to announce the release of its annual report – the 2020 Email Opt-Out Infographic.
5 Tips for Writing Effective Email Subject Lines – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing, with five tips for writing effective email subject lines.
How Did 2020 Impact Email Opt-Out Activity? – Only Influencers
Check out our latest article on the Only Influencers blo with a look at some highlights from our 2020 Email Opt-Out Infographic.
2020 Email Opt-Out Infographic
Check out our 2020 Email Opt-Out Infographic – our third annual report covering opt-out activity throughout the year.
What Will and Won’t Happen for Email Marketing in 2021 – Forbes
Check out our latest article on Forbes.com with a look ahead at predictions for What Will and Won’t Happen for Email Marketing in 2021
MailCon Virtual 2021 – Highlights
The first event of the year is in the books, with MailCon Virtual 2021 wrapping up recently, including a great OPTIZMO presentation.
2020 Opt-Out Infographic Preview
Check out this preview of some of the data that will be included in our upcoming 2020 Opt-Out Infographic, in February 2021.
2020: A Year Unlike Any Other
A look back at some of the highlights of 2020, a year that we won’t soon forget and might just be a year unlike any other.
What To Consider When Preparing Your Marketing Strategy For 2021- Forbes
Check out this article on Forbes from OPTIZMO’s head of marketing, Tom Wozniak, on preparing your 2021 marketing strategy
Partner Interview with HitPath
Check out this great partner interview with Sam Prokop, Co-Founder and CEO at data tracking platform provider, HitPath.
Khris Thayer Named Entrepreneur of the Year for 2020
OPTIZMO Co-Founder and CEO, Khris Thayer, has been named an Entrepreneur of the Year for 2020 by Business View Magazine.
Email Opt-Out Benchmarks – OnlyInfluencers
Check out this post from the OnlyInfluencers blog by OPTIMZO’s head of marketing, Tom Wozniak, with some email opt-out benchmark data.
Industry Interview with ZeroBounce
Check out our latest email marketing partner Q&A interview as we sit down with Liviu Tanase, CEO of ZeroBounce.
Three Tips for Selling Data Management Tools in the New Age of Data Privacy – Forbes
Check out this Forbes article from OPTIZMO’s CRO, Jake Dearstyne, on how to sell data management solutions in today’s market.
Three Tips for Avoiding ‘Shiny Object Syndrome’ in Marketing – Forbes
Check out this Forbes article from OPTIZMO’s head of marketing with tips for marketers on avoiding shiny object syndrome.
How to Maximize Your Email Results This Holiday Season – Entrepreneur
Check out this article in Entrepreneur on email marketing, featuring a quote from OPTIZMO’s head of marketing, Tom Wozniak.
OPTIZMO™ and Everflow Release Complete Guide for Results Driving Email Marketing for 2021
Check out the Complete Guide to Results Driving Email Marketing for 2021, co-authored by OPTIZMO and Everflow.
Guide to Results Driving Email Marketing for 2021
Check out our latest white paper, written with Everflow.io – A Comprehensive Guide to Results Driving Email Marketing for 2021