The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
Recent articles
Matt Frary: The Momma Rule & Challenges in Affiliate Marketing
In this episode of OPTIZMO’s ComplianceCast, we caught up with our friend Matt Frary to talk about the digital marketing industry.
OPTIZMO – Compliance is a Breeze
We’re kicking off 2023 with a great new sizzle video, complete with a new jingle! Check out Compliance is a Breeze!
OPTIZMO™ Appoints Tom Wozniak as Chief Operations Officer
OPTIZMO is pleased to announce the appointment of Tom Wozniak as the company’s first Chief Operations Officer.
AFFYExpo – S.P.A.M. – Hand That Feeds
Check out the latest concert video from the AFFYExpo, featuring S.P.A.M. performing another great track – Hand That Feeds.
AFFYExpo – S.P.A.M. – Folsom Prison Blues
Check out this video of performance marketing industry all-star band S.P.A.M. during the AFFYExpo in October 2022!
AFFYExpo – S.P.A.M. – Watchtower
We’re back with the second concert video from the epic S.P.A.M. performance to open the inaugural AFFYExpo in 2022!
OPTIZMO™ Recognized as a Great Place to Work
OPTIZMO Technologies is excited to announce it has received its Great Place to Work Certification for 2022!
OPTIZMO US Team Retreat 2022 – Highlights
Ever wondered what happens when the OPTIZMO US team gets together for our annual retreat? Check out some highlights from Retreat 2022!
OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022
OPTIZMO was featured in CIO Bulletin as one of the Top 5 Compliance Solution Providers of 2022 in a recent issue.
ComplianceCast 2022 – AWIN – Affiliate Summit West
Check out OPTIZMO’s ComplianceCast 2022 Episode 8, featuring an interview with Jeannine Crooks from AWIN during Affiliate Summit East.
ComplianceCast 2022 – Episode 7 – Diablo Media
Check out episode 7 of the 2022 ComplianceCast video series from OPTIZMO, featuring a chat with Susannah Rayburn from Diablo Media.
CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
ComplianceCast 2022 – Episode 6 – Everflow
Check out the latest episode of the ComplianceCast, featuring convos with Tony Cohn and Remy Swopes from Everflow.
CAN-SPAM Compliance Deep Dive Series – Provide a Method to Opt-Out
Check out our latest article on CAN-SPAM compliance – focusing on providing a method to opt-out.
CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location
Check out the second article in our CAN-SPAM deep dive series, covering requirements around identifying the email as an ad and providing a physical location of the sender.
A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers
A look at email Opt-Out activity from 2021 in this article on the Only Influencers blog, by OPTIZMO’s head of marketing, Tom Wozniak.
OPTIZMO™ Releases Annual 2021 Opt-Out Infographic
OPTIZMO is excited to announce the release of our 2021 Email Opt-Out Infographic, with data on how consumers opt-out of email campaigns.
Next-Gen SUPPRESS Feature Video
Check out this teaser video for OPTIZMO’s Next-Gen SUPPRESS email and SMS suppression list management platform.
CAN-SPAM Compliance Deep Dive Series – What is Commercial Email?
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.