The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
Email Marketing Tip – Using a Preference Center
A look at the rationale and potential benefits of using a Preference Center as part of your overall email Opt-Out process.
Using Suppression List Management for Audience Targeting – Business2Community
Check out our latest article on Business2Community on optimizing your audience targeting program by using suppression list management.
Email Marketing Tip – Suppressing High-Volume Non-Responders
OPTIZMO email marketing tips blog post – suppressing high-volume non-responders can be a big benefit for your email marketing program.
Four Keys to Use Goal Setting in Your Marketing Program – Forbes
Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.
Email Marketing Tip – Suppressing Current Customers
Why suppressing current customers may have a positive impact on your marketing program, as well as your business in general.
Partner Interview with Diablo Media
Check out OPTIZMO’s latest Q&A partner Q&A inverview post with Gordon Riegel, Director of Client Engagement at Diablo Media.
Is 2020 the Year Virtual Events Take Off? – Business2Community
Is 2020 the Year Virtual Events Take Off? With social distancing in effect, can virtual events take the place of real wold events this year?
Experts Talk: Email Marketing in a Time of Corona – Ongage Blog
Our friends at Ongage gathered input from 17 marketing experts on how best to adapt their email marketing during a crisis.
4 Tips for People New to Working from Home – Business2Community
With more people working from home than ever before, here are four tips to make your work from home more successful from our head of marketing.
Four Reasons To Combine Email And SMS Marketing – Forbes
Check out this article from OPTIZMO’s head of marketing with four reasons to combine email and sms into your marketing program in 2020.
How Marketing Teams Can Adapt to Having Fewer Industry Events – Business2Community
With industry events of all sizes on hold right now, how can marketers adapt their strategies and tactices to address this change?
Four Tips To Get The Most Out Of Industry Events – Forbes
One thing that many industries have in common is the number of events (conferences, trade shows, seminars, etc.) created to meet the needs of the market.
Partner Interview with CAKE
OPTIZMO’s releases it’s first Q&A Partner Interview post with Garth Harris, Vice President of Product Innovation at CAKE!
The Benefits of Setting up an Email Affiliate Marketing Program – Business2Community
If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can deliver.
Opt Me Out: When And Where People Unsubscribe – MediaPost
Unsubscribe: An Excellent MediaPost Article Analyzing OPTIZMO’s 2019 Email Opt-Out Infographic and Key Statistics
A Las Vegas 2020 Recap
Check out this recap from our latest trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup and other great events.
2019 Email Opt-Out Infographic
2019 Email Opt-Out Infographic – A look at global email opt-out behavior – is our latest infographic, looking at opt-out data.
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes
Five New Years To-Do’s For B2B Biz Dev Pros from OPTIZMO’s Chief Revenue Officer, Jake Dearstyne, published in Forbes.com.
Infographic – Advertiser’s Email Affiliate Guide
OPTIZMO releases an Advertiser’s Email Affiliate Guide Infographic, in partnership with Clickbooth, to accompany the recent white paper.