The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
Recent articles
It’s a Mobile First World
It’s a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The explosion of the mobile device market eventually led to a…
Affiliate Summit West & MailCon Las Vegas 2019 Recap
Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup, making it an event triple-header to start…
Kicking off the New Year with a New Website!
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.
OPTIZMO – December 2018 Newsletter – Guide to Email Suppression List Management
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email Suppression List Management. Don’t miss it! Check out our New Guide to Email Suppression List Management In case you missed it earlier this week, we released our first…
Do People Want to Access their Email through Alexa?
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.
OPTIZMO’s Guide to Email Suppression List Management
Our Guide to Email Suppression List Management provides email marketers with a background on the importance of email suppression list management.
4 Tips for Improving Email Open Rates – Adotas
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
3 Holiday Email Marketing Tips
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
ASW-MailCon Las Vegas 2019 Preview
Team OPTIZMO is already gearing up for 2019 and we’ll kick off the year in style with Affiliate Summit West, MailCon and the Mailer Meetup in Las Vegas!
3 Keys to Successful SMS Marketing
SMS marketing is a unique channel and requires specific tactics to be effective
Why CAN-SPAM Compliance is Crucial to Email Marketing
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
Three Lessons From Working With Three Fast-Growth Companies – Forbes
This article includes several lessons learned from my experience working for three different fast growth companies over the years.
Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
Lessons Learned from Email Opt-Outs – FeedFront
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
Email and Direct Mail can be Complementary
Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways.
MailCon 2019
We’re excited to meet with mailers and others in the email marketing industry and introduce them to a variety ofnew tools we are developing to enhance their workflows when downloading suppression lists from OPTIZMO.
Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
Connecting with Your Non-Responders in the Real World – Guest Post
There are many reasons why your prospects don’t respond to email communications.
Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.