The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
Recent articles
OPTIZMO™ to Sponsor and Present at MailCon Las Vegas 2020
OPTIZMO will be presenting with partner LashBack on email best practices and optimization at MailCon Las Vegas 2020 in January.
OPTIZMO™ Chief Revenue Officer Jake Dearstyne Accepted into Forbes Business Development Council
OPTIZMO™ Chief Revenue Officer Jake Dearstyne Accepted into the Forbes Business Development Council, an invitation-only community.
Infographic – Advertiser’s Email Affiliate Guide
An Advertiser’s Email Affiliate Guide – Infographic Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating with current and past customers. However, email can also be a top performing customer acquisition channel, as long as the…
OPTIZMO™ Releases Advertiser’s Guide to Email Affiliate Marketing
OPTIZMO releases of An Advertiser’s Guide to Utilizing an Email Affiliate Program, in conjunction with CPA network, Clickbooth.
An Advertiser’s Guide to Utilizing an Email Affiliate Program
A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating with current and past customers. However, email can also be a top performing customer…
OPTIZMO™ Teams up to Grant Wishes with the Make-A-Wish Foundation
OPTIZMO Teams up to Grant Wishes with the Make-A-Wish Foundation in 2019 and 2020 as a part of the company’s ongoing community support initiative.
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
OPTIZMO™ Releases Guide to Email Marketing Metrics
OPTIZMO releases its new guide to email marketing metrics in conjunction with email and affiliate marketing company, Madrivo.
OPTIZMO™ Featured on the Silicon Review Top 50 Best Workplaces List for 2019
OPTIZMO Technologies, the industry leader in suppression list management, has been featured by the Silicon Review on their 2019 Top 50 Best Workplaces List.
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That’s a lot of events all at once!) Whether you’re planning to attend 1, 2 or more of these great events in New York from…
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 – Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event that takes place in a few…
4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are expected to be 4.4 billion email users (subscription required) in the world. With that kind of…